CourierOnline: Using millennial-isms to disrupt courier conventions

South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

Campaign details

Brand: CourierOnline Brand owner: Intertown Transport Lead agency: Hoola Modern Agency Country: South Africa Industries: Postal & courier services Media channels: Competitions & contests, Radio & audio, Social media Budget: Up to 500k

Executive summary