Durex Jeans: Condom or denim?

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.

Campaign details

Brand: Durex Jeans Brand owner: Reckitt Benckiser Lead agency: Havas Worldwide India Contributing agencies: Interactive Avenues Country: India Industries: Contraceptives, family planning Media channels:Newspapers, Online video, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacy Up to 500k

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