Durex Vietnam: World Cup 2018

Durex, the leading condom manufacturer, improved brand reach, recognition and sales in Vietnam by tapping into the 2018 World Cup to connect with its young target audience and open up public dialogue around the previously taboo subject of sexuality.

Campaign details

Brand: Durex Vietnam Brand owner: Reckitt Benckiser Vietnam Lead agency: MSL Vietnam Contributing agencies: Performics, Buzzmetrics Country: Vietnam Industries: Contraceptives, family planning Media channels: Social media Budget: Up to 500k

Executive summary

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