Emirates NBD: Dear Younger Me…

Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully serviced youth banking product, and drive engagement and acquisitions.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDLead agency: Momentum EgyptCountry: EgyptIndustries: BankMedia channels: Content marketing, Direct marketing, Events & experiential, Livestreaming, Mobile & apps, Online video, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

With Egypt's political and economic instability, youth, who constitute 53% of the country's population, are the future. But with no bank catering to the youth, in 2016 Emirates NBD, a young bank in Egypt, launched Egypt's first fully serviced youth banking product, believing in the potential of...

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