Fevicol: 60 Years

Fevicol the adhesives brand raised awareness of their 60th anniversary with a 90-second film in India.

Campaign details

Brand: Fevicol Brand owner: Pidilite Lead agencies: Madison Media, Ogilvy India Contributing agency: Schabang Market: India Industries: Sundries Media channels: Online display, Online video, Video on demand Budget: 500k - 1 million

Executive summary

Pidilite was the leading adhesive brand in India with offerings across formats of white glue, stick and gum. Fevicol was its iconic brand which had become synonymous with the adhesives category. Having been present in the market for over 60 years, Fe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands