Campaign details
Brand: F&FBrand owner: TescoAgency: ODDMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Email marketing, Integrated, Outdoor, out-of-home, Point of purchase, in-store, Print - general, unspecified, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
Buying your clothes at a supermarket is easier than heading to the high street, and you can pick up milk and bread at the same time. But putting your new clothes in the same trolley as your groceries is a different experience to shopping for clothes on the...