Flixonase: Allergy tracker powered by AI

Flixonase, the allergy relief brand owned by GSK, successfully drove sales in Russia by modelling data on pollen movement.

Campaign details

Brand: FlixonaseBrand owner: GSKLead agency: MediaComContributing agencies: MailRu GroupCountry: Russian FederationIndustries: Non-prescription, OTC productsMedia channels: Online display, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Flixonase is a challenger brand in the category of remedies for the symptoms of allergic rhinitis. It had a small market share due to its premium positioning as a prescription drug. 2018 became the year in which Flixonase was to be fully launched in the over-the-counter (OTC) category, so it posed...

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