Fruit Shoot: Fruit Shoot for the Moon

Children's drink brand Fruit Shoot implemented an integrated and innovative communications strategy in the UK to increase sales and move the brand from terminal decline into growth.

Campaign details

Brand: Fruit Shoot Brand owner: Britvic Lead agency: Saatchi & Saatchi Contributing agencies: Arc, Savvy, m/SIX, Red Market: United Kingdom Industries: Fruit & vegetable juices Media channels: Competitions & contests, Content marketing, Direct marketing, Integrated, Online video, Packaging & design, Point-of-purchase, in-store, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million

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