Fundación Banco de Bosques: EcoAlarm

NGO Fundación Banco de Bosques created a mobile alarm clock app and music album to raise awareness of the battle against deforestation in Argentina and raise funds.

Campaign details

Brand: Fundación Banco de BosquesBrand owner: Fundación Banco de BosquesLead agency: Wunderman BACountry: ArgentinaIndustries: Charities & voluntary organisationsMedia channels: Online video, Radio & audio, Social media, Websites & micrositesBudget: No budget

Executive summary

Argentina is one of the most deforested countries in the world, endangering the lives of hundreds of species. We had to show people that helping could be as easy as waking up.

Together with Fundación Banco de Bosques, a non-governmental organisation that battles against deforestation, we launched EcoAlarm: a mobile alarm clock...

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