Globe Business: Project Eagle 3.0

Philippines-based telco and service provider brand Globe Business used a multi-channel campaign to encourage its customers to discover their own purpose, and to look beyond numbers and gains.

Campaign details

Brand: Globe BusinessBrand owner: Globe Telecom, Inc.Agencies: Publics Jimenez Basic, Live PHMarket: PhilippinesIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Public relationsBudget: Up to 500k

Executive summary

Project Eagle 3.0: The Globe Business thematic campaign is the overall branding campaign of Globe Business, the enterprise arm of Globe Telecom. It details the insights, strategies, executions, results and learnings from mounting a purpose-driven approach for a telecommunications/service provider brand.

Market background and objectives

Globe Business has been a trusted name by corporations for...

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Insights Team
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