Goodday Charge: A new form of energy from milk

Goodday, a milk brand, successfully launched a campaign that introduced a new chocolate milk drink to Malaysian consumers, by branding it as an alternative energy-recharging drink and increasing its sales.

Campaign details

Brand: Goodday Charge Brand owner: Etika Group Agency: Dentsu LHS Market: Malaysia Industries: Milk & dairy drinks Media channels:Integrated, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Print - general, unspec 500k - 1 million

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