Greenpeople: Water Measure

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.

Campaign details

Brand: GreenpeopleBrand owner: Greenpeople JuicesAgency: Cheil BrazilMarket: BrazilIndustries: Fruit & vegetable juicesMedia channels: Packaging & design, Point-of-purchase, in-store, Product Sampling, Word of mouth, influencersBudget:No budget...