Harley-Davidson: Common Ground

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Campaign details

Brand: Harley-Davidson Brand owner: Harley-Davidson Canada Lead agency: Zulu Alpha Kilo Contributing agencies: Initiative, Artifact Nonfiction Country: Canada Industries: Motorcycles, bikes Media channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, Websites & microsites  500k - 1 million