Hasbro Gaming: #TimeToPlay

Hasbro, the multinational toy manufacturer, drove sales in Italy by launching a digital campaign that targeted under 13s and their parents.

Campaign details

Brand: Hasbro Gaming Brand owner: Hasbro Lead agency: OMD Contributing agencies: Ciaopeople Country: Italy Industries: Toys, games Media channels: Online video, Programmatic display, Social media Budget: Up to 500k

Executive summary

In a world where big data is the new gold, sometimes even a small powerful insight can make the difference. We focused on an aspect of the relationship between children and parents to create a viral video that touched the hearts of 20 million Italian

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