hearLIFE Clinic: Lost Frequency

Tahaab Rais

HearLIFE, a hearing-loss clinic in the United Arab Emirates (UAE), used a radio ad to increase awareness and clinic visits.

Campaign details

Brand: hearLIFE ClinicBrand owner: MED-EL GroupLead agency: FP7/DXBContributing agencies: UM MENA Dubai, BKPCountry: United Arab EmiratesIndustries: Healthcare services, providersMedia channels: Radio & audioBudget: Up to 500k

Executive summary

Problem: In the United Arab Emirates (UAE), 96% of people diagnosed with hearing impairments were not aware of the symptoms and warning signs. hearLIFE Clinic, an established medical clinic, wanted to educate people about hearing loss. However, with awareness being low, persuading people to visit the clinic and take a hearing test was going to be...

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