Homepro: 7:1 Furniture Collection

Suthisak Sucharittanonta, Anuwat Nitipanont

HomePro, a home goods retail chain, developed a new furniture collection designed for the visually impaired Thai customers, as a way of enacting change in their lives rather than through a communications effort.

Campaign details

Brand: HomeproBrand owner: HomeproLead agency: BBDO BangkokContributing agency: BBDO BangkokMarket: ThailandIndustries: Home improvement retailMedia channels: Events & experientialBudget: 500k - 1 million

Executive summary

HomePro is the biggest professional home solution retail chain in Thailand. HomePro's mission is for everyone to have a full living experience in their own home no matter who you are. We created the 7:1 furniture collection, a new type of furniture that enhances living experience for vision-impaired people in their home.

The furniture is not only answering the...

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