Homepro: 7:1 Furniture Collection

HomePro, a home goods retail chain, developed a new furniture collection designed for the visually impaired Thai customers, as a way of enacting change in their lives rather than through a communications effort.

Campaign details

Brand: Homepro Brand owner: Homepro Lead agency: BBDO Bangkok Contributing agency: BBDO Bangkok Market: Thailand Industries: Home improvement retail Media channels: Events & experiential Budget: 500k - 1 million

Executive summary

HomePro is the biggest professional home solution retail chain in Thailand. HomePro's mission is for everyone to have a full living experience in their own home no matter who you are. We created the 7:1 furniture collection, a new type of furniture t