Honda: Honda SENSING Cart

Mark Leong, David Lim

Auto manufacturer Honda hit on an innovative way to simulate a test drive that allowed it to reclaim market share and demonstrate to Malaysian consumers how advanced safety technology can benefit drivers.

Campaign details

Brand: HondaBrand owner: Honda Malaysia Sdn. Bhd.Lead agencies: Isobar Malaysia, Dentsu OneContributing agencies: Dentsu X Malaysia, eXpedio Design Sdn. Bhd., Restless Production Sdn. Bhd.Market: MalaysiaIndustries: SUVs, 4x4sMedia channels: Cinema, Events & experiential, Newspapers, Online video, Social media, TelevisionBudget: Up to 500k

Executive summary

Leveraging the power of metaphors, auto manufacturer Honda turned a shopping cart and aisle into a 'Honda SENSING test drive' with smart sensors and brakes, to explain how advanced safety technology can benefit drivers in rush-hour traffic. Essentially, we created...

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