HP Indigo: Go for Growth

Multinational information technology company Hewkett-Packard ran an outreach and awareness campaign in Europe and South Africa.

Campaign details

Brand: HP IndigoBrand owner: HPAgency: PHD GlobalMarket: Europe (general region), South AfricaIndustries: PCs, ComputingMedia channels: Direct marketing, Events & experiential, Online video, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

HP wanted to create awareness of HP Indigo and give users an understanding of how the product could transform and grow their businesses. In the digital print industry, growing a business by adapting to market needs is the only way to survive – but that can seem impossible in today's increasingly competitive landscape.

However,...

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