Hungarian Telekom: An Extraordinary Mother's Day

Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.

Campaign details

Brand: Hungarian Telekom Brand owner: Deutsche Telekom Lead agency: DDB Budapest Contributing agency: Wavemaker Budapest Market: Hungary Industries: Telephone & internet services Media channels: Online display, Online video, Social media Budget: Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands