i-can: Fair Sex Fair Say

Contraceptive brand i-can used social media to change the male narrative on contraceptive choices and drive visitors to its website in India.

Campaign details

Brand: i-can Brand owner: Piramal Healthcare Lead agency: McCann Worldgroup Country: India Industries: Contraceptives, family planning Media channels: Online video, Social media, Websites & microsites Budget: Up to 500k

Executive summary

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