K-Y: The Pleasure is Mine

US-based lube brand K-Y created a platform to normalise conversations about women's sexuality through a docuseries in order to regain lost market share.

Campaign details

Brand: K-Y Brand owner: Reckitt Benckiser Agencies: Havas New York, Havas Formula Market: United States Industries: Contraceptives, family planning Media channels: Content marketing, Events & experiential, Online video, Public relations, Social media, Word of mouth, influencers 5 - 10 million

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