KFC: Embracing the Tunisian Youthfulness

KFC, the global fast-food brand, launched in a challenging market in Tunisia by embracing the wants and needs of local young people.

Campaign details

Brand: KFC Brand owner: Yum Lead agency: Mindshare Tunisia Contributing agency: Banni Banni Market: Tunisia Industries: Restaurants & takeaways Media channels: Merchandise & free gifts, Online video, Packaging & design, Point of purchase, in-store, Social media, Word of mouth, influencers 500k - 1 million