Knorr: Nature's Tastiest Experiment

Knorr, the leading food and beverage brand, grew sales of its corn soup in Taiwan by creating an educational and interactive corn-planting experience, Nature's Tastiest Experiment.

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: PHD TaiwanContributing agencies: Dentsu One, Omnicom Media GroupCountry: TaiwanIndustries: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Content marketing, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

Knorr found that the best way to correct consumers’ misperception of its corn soup ingredients would be to bring its natural ingredients to the forefront. The team found that many children in Taiwan usually eat corn but are unfamiliar with where corn comes from and what it...

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