LifeStyles & Blowtex: Smart = Sexy – Reframing sexiness in a digital-embedded way

Manufacturer of protection products Ansell used thumb-first thinking to drive sales and build a brand tonality between its two condom brands in Brazil and the US.

Campaign details

Brand: LifeStyles (USA), Blowtex (BRA) Brand owner: LifeStyles Healthcare Lead agency: +KNAUSS Country: United States, Brazil Industries: Contraceptives, family planning Media channels: Mobile & apps, Online video, Social media Budget: Up to 500k

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