MediaMarkt: Black Box – The real Black Friday simulator

Consumer electronics store brand MediaMarkt took an innovative approach, based around branded-content video, to boost awareness of its brand in the run-up to Black Friday in Hungary.

Campaign details

Brand: MediaMarkt Brand owner: MediaMarkt Saturn Holding Magyarország Kft. Lead agency: Wavemaker Hungary Contributing agencies: Umbrella Kreatív Műhely Kft., Be Social, Café Pr Country: Hungary Industries: Electrical retail Competitions & contests, Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Television, Word of mouth, influencers Up to 500k