Mercedes-Benz Vans: The Universal Language of Pain

Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

Campaign details

Brand: Mercedes-Benz Vans Brand owner: Mercedes-Benz (Thailand) Lead agency: BBDO Bangkok Country: Thailand Industries: Vans, Trucks, RVs Media channels: Packaging & design Budget: No budget

Executive summary

Mercedes-Benz Sprinter is the world's leading medical vehicle and has long been working closely with medical organisations around the world. It decided to partner with the Thai Health Foundation to create a universal language that overcame language b

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