Nerolac: An unconventional approach to boost growth

Nerolac Paints increased market share in India's home paints category during Q3 2018. Ranked third in the Indian home paints market, Nerolac needed to improve its performance in Q3, the competitive wedding and festive season, over that of the previous year.

Campaign details

Brand: Nerolac Brand owner: Kansai Nerolac Paints Ltd. Lead agencies: FCB India, Mumbai Contributing agencies: Interactive Avenues - Digital, Lodestar - Media Market: India Industries: Home improvement Media channels:Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television, Video on demand 3 - 5 million

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