Campaign details
Brand: Nippon PaintBrand owner: Nippon Paint (M) Sdn BhdLead agency: Ensemble WorldwideContributing agencies: Entropia (M) Sdn BhdCountry: MalaysiaIndustries: Home improvementMedia channels: Content marketing, Direct marketing, Mobile & apps, Online video, Point-of-purchase, in-store, Print- general, unspecified, Product placement, Programmatic display, Public relations, Sales promotion, Sponsorship - media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Nippon Paint has been leading in product innovation within the Malaysian market, only to be caught up by competitors with similar technology at even lower...