Nissan Micra: A Micra Revolution

Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.

Campaign details

Brand: Nissan Micra Brand owner: Nissan Ireland Lead agency: In the Company of Huskies, Spark Foundry Country: Irish Republic Industries: Compact, small family cars Media channels: Cinema, Email marketing, Online video, Outdoor, out-of-home, Search marketing, Social media, Word of mouth, influencers Up to 500k

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