OMO: OMO Beacons

OMO, a leading brand in detergents, increased in-store sales of its products in Chile by utilising geolocation technology to deliver relevant and contextual messages in real time via mobile apps.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Initiative Contributing agencies: Reprise Country: Chile Industries: Laundry products Media channels: Gaming & in-game advertising, Mobile & apps, Programmatic display Budget:Up to 500k

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