Campaign details
Brand: OreoBrand owner: MondelezLead agency: FCB InterfaceContributing agency: Malayala ManoramaMarket: IndiaIndustries: ConfectioneryMedia channels: Events & experiential, Gaming & in-game advertising, Integrated, Mobile & apps, Newspapers, Online video, Radio & audio, Social media, Television, Websites & micrositesBudget: 5 - 10 million
Executive summary
Oreo was a small cookie with big ambitions. The brand wanted to widen its base beyond just children to teens, young adults and adults. But this audience considered Oreo's biggest strength – the Twist, Lick, Dunk ritual – 'childlike' – so...