RAKBANK: Memotraits

RAKBANK, a leading UAE bank, raised awareness of its sponsorship of FC Barcelona and related credit card product by emotionally connecting with football fans through AI.

Campaign details

Brand: RAKBANKBrand owner: RAKBANKAgency: PixelPlus MediaMarket: United Arab EmiratesIndustries: Merchandise & free gifts, Online video, Social mediaMedia channels:Budget: Up to 500k

Executive summary

As the regional bank of FC Barcelona in the United Arab Emirates (UAE), RAKBANK aimed to bring Barça fans closer to the club through the launch of the FC Barcelona Credit Card. The product offered some unique experiences, which Barça fans in the UAE were not aware of.

This benefit needed to unfold on media where those fans spend most of their time:...

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