Campaign details
Brand: Rice Krispies TreatsBrand owner: Kellogg'sLead agencies: Starcom, Leo BurnettContributing agencies: Reach Agency, RehabMarket: United StatesIndustries: Bread, cake, biscuitsMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
Parents want their kids to experience all the magic of Christmas, but the reality is they seldom have the time, or energy, to make it happen. We identified rapidly rising demand among parents looking for activities, fairy-tales, and desserts to make with their kids in Google search trends....