Samsung Galaxy S10: Do What You Can't Jimmy Fallon

Jessica Perrin

Electronics giant Samsung got talk show host Jimmy Fallon to film an entire episode of The Tonight Show on its latest smartphone to promote the launch of its Galaxy S10+ handset in the US.

Campaign details

Brand: Samsung Galaxy S10Brand owner: Samsung Electronics AmericaAgencies: Starcom, NBCMarket: United StatesIndustries: Mobile devicesMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: 500k - 1 million

Executive summary

Samsung gavetalk show host Jimmy Fallon its latest phone, the Galaxy S10+, to prove he could do something he was told couldn't be done: film an entire episode of The Tonight Show on a phone.

His vision was to take the show to locations in New York near and dear to his heart. He...

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