SK-II: Meet Me Halfway

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Campaign details

Brand: SK-II Brand owner: Procter & Gamble Lead agencies: Forsman & Bodenfors Singapore Contributing agencies: Verizon Media, Mano Market: China Industries: Luxury toiletries & cosmetics Media channels: Content marketing, Mobile & apps, Online display, Online video, Social media, Word of mouth, influencers 3-5 million

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