Campaign details
Brand: SunsilkBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: AdColonyMarket: PhilippinesIndustries: Hair careMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online videoBudget: 500k - 1 million
Executive summary
Sunsilk, the Philippines' leading shampoo brand, has always prided itself on its strong record on fragrance, as exemplified by its tagline, 'Bangong nakakagigil' (Fragrance that's delightful). But playing in a cluttered market that communicates similar messages on fragrance, the challenge for Sunsilk was to find new ways to connect with its...