Tata Ace Gold: The Time-Travelling Truck

Small commercial vehicle brand Tata Ace Gold launched an awareness-raising campaign in the Indian market to sell yesterday's vehicle to today's generation and drive sales.

Campaign details

Brand: Tata Ace Gold Brand owner: Tata Motors Limited Lead agency: Rediffusion Country: India Industries: Vans, trucks, RVs Media channels:Cinema, Competitions & contests, Events & experiential, Mobile & apps, Print, Social media, Television, Word of mouth, influencers  500k - 1 million

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