Tata Xenon: Only The Tough Can

TATA Motors, a car manufacturer, developed a nationalistic anthem that showcased its cars as a tool to drive Tunisian national development that resulted in a brand awareness and affinity increase.

Campaign details

Brand: Tata Xenon Brand owner: Tata Motors Lead agencies: Rediffusion India, Mindshare Tunisia Contributing agency: Wavemaker India Market: Tunisia Industries: Vans, Trucks, RVs Media channels: Online display, Out of home, Television Budget: Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands