The Open University: The Open Diaries

Joe Hoppard, Jess Geary

UK-based the Open University, a distance and part-time learning provider, launched a social media campaign that allowed its students to share their stories, and saw a steep increase in recruits.

Campaign details

Brand: The Open UniversityBrand owner: The Open UniversityAgency: RAPPMarket: United KingdomIndustries: Educational, universitiesMedia channels: Content marketing, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

In these times of great industrial change and economic uncertainty, thousands of people are losing jobs or have a grim view of the future. We should be in an age of equality, but social mobility is actually in decline.

Higher education can be a lifeline, but the people for whom it could make the biggest...

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