Trust Condoms: #KuwaTrue podcast campaign

Trust, a condom brand, used podcasts and social media to connect with young people and increase sales in Kenya.

Campaign details

Brand: Trust CondomsBrand owner: Population Services KenyaLead agency: Mediacom, Scanad KenyaCountry: KenyaIndustries: Contraceptives, family planningMedia channels: Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Core consumer: Johnny, male, 18-24 years old, LSM 5-8

Young people in Kenya are having sex much younger and their knowledge on matters around reproductive health is lacking. However, due to societal pressure and the need to be seen as a guru in bed, Johnny (the core target audience persona) is unwilling to be realabout sex / ask...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands