Trust Condoms: #KuwaTrue podcast campaign

Trust, a condom brand, used podcasts and social media to connect with young people and increase sales in Kenya.

Campaign details

Brand: Trust Condoms Brand owner: Population Services Kenya Lead agency: Mediacom, Scanad Kenya Country: Kenya Industries: Contraceptives, family planning Media channels: Radio & audio, Social media Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands