Campaign details
Brand: US CellularBrand owner: Telephone and Data SystemsAgency: MullenLowe USMarket: United StatesIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Print - general, unspecified, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
US Cellular is a small, regional American mobile network operator that was outspent nine to one in a market with a shrinking pool of prospects. We couldn't out shout the competition and we couldn't offer deeper discounts, so the only way to drive interest among...