Campaign details
Brand: XboxBrand owner: MicrosoftAgency: McCann LondonMarket: United KingdomIndustries: Gaming hardware & softwareMedia channels: Events & experiential, Livestreaming, Online display, Outdoor, out-of-home, Print - general, unspecified, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Xbox has an industry-leading console – the Xbox One X – and offers access to a vast number of games. But it needed go beyond the normal language and behaviours of the category to get people to appreciate the value of Xbox, particularly those who were not traditional gaming...