Yes on 3 Coalition: Be a Masshole, Not an Asshole

The Yes on 3 Coalition created a social film to help uphold transgender rights in a Massachusetts referendum.

Campaign details

Brand: Yes on 3 CoalitionBrand owner: Yes on 3 CoalitionAgency: MullenLowe U.S.Market: United StatesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social media, Websites & micrositesBudget: 0k

Executive summary

In 2018, right-leaning pressure groups had succeeded in pushing for a referendum to repeal a law designed to protect transgender people from discrimination in public places.

Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands