Campaign details
Brand: Aldi UK & IrelandAgency: McCannCountry: United Kingdom
Executive summary
The challenge – Convince disloyal customers that at Aldi, you really can get more than you pay for.
The insight – Consumers’ love of and trust in well-known brands made shopping more at Aldi seem high risk.
The idea – Reveal the untold truth: most people liked Aldi products as much as more expensive, well-known brands.
Bringing the idea to life – People trust other people like themselves more than supermarkets: let shoppers tell each other how good Aldi’s products are.
The results ...