Campaign details
Brand: Bouygues TelecomAgency: BETCCountry: France
Market background
Bouygues Telecom is a French telecom service provider. In a market with four major players, Bouygues Telecom ranks fourth both in terms of business and brand equity.
This is a difficult situation for the brand to deal with all year round, but even more so during the holiday season, when competition is fierce and competitors throw in huge media investments.
And yet, Christmas is a critical and decisive period for Bouygues Telecom: it accounts for 25% of annual sales. To miss Christmas is to miss the...