Campaign details
Award show: ROI FestivalAward category: New retailAward level: GoldBrand: MAC CosmeticsBrand owner: Estee LauderCampaign name: 'Feel The Colour'Agency: Wunderman Thompson ShanghaiIndustry category: Cosmetics and personal productsRelease date: January 2019Budget: RMB 20-50 millionCountry: China
Background
For the first time in history, the mobile commerce boom in China has caused Gen-Z consumers to shop more often on mobile phones than in physical stores, with 24% of them stating so in a survey. Traditional retailers are asking themselves the same question: 'What...