Campaign details
Brand: MinecraftBrand owner: Microsoft / XboxAgency: 215McCannCountry: Global
Market background
Minecraft is one of the most popular video games in the world. Over 100 million players have played in its blocky, ‘digital Lego’ sandbox. Most astounding of all, it became a worldwide sensation without a single dollar spent in marketing.
In case you’re not one of those millions, Minecraft is a game that has no story, no instructions. Just a vast, open world to explore and build in. This unique design is the secret to Minecraft’s success: the lack of directions...