Campaign details
Award name: ROI FestivalAward category: Integrated CommunicationsAward level: Grand Prix 2019Brand: OreoBrand owner: MondelēzParticipating companies: Blue Digital and Red HorseCampaign name: ‘Oreo Enters the Palace’Industry category: SnacksRelease date: May 2019Budget: RMB 2-5 millionCountry: China
Background
Oreo debuted in 1912 and has since become a star brand of Mondelēz International. Its signature black and white sandwich, the decorative pattern featuring ancient symbols like the Cross of Lorraine and the Cross Patée, and the charming 'twist, lick, dunk' way to...