Campaign details
Brand: RenaultBrand owner: Groupe RenaultAgency: DPZ&TCountry: Brazil
Market background
After four years of crisis, the Brazilian automotive market has been growing in production and sales and, since 2017, it has been surpassing projections. For 2019, expectations, even if moderate, pointed to a growth of around 10.1% compared to 2018.
Challenge and business objectives
In 2018 – the year which marked 20 years of manufacturing in Brazil for Renault – the automaker pursued a market share increase of 0.7% (from 7.7% to 8.4%). Even without factoring in product launches, it managed to...